Word of Mouth Advertising At The Speed
of Email
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Email Marketing versus Other Direct Marketing Methods
You know the frustration of paying 3 cents to a dollar per address for delivery of untargeted advertising, with less than a 3% response ratio. Instead of $3 - $300 per conversion, let's try a dime to a dollar.Now you can deliver a better message for a dime (or less) per targeted recipient with permission-based e-mail where a 15% response rate is common (we've seen 30% in mid-2002).
Rather than deliver to a purchased list, we'll help you automate collection of E-addresses from patrons on your website and at the point-of-sale then deliver a better message, at a cost far less than yesterday's non-interactive practices.
Prospecting becomes a matter of inspiring current customers to forward your message to peers and associates, people just like them, perfect prospects.
| Direct Marketing Was: | With Elationship Builders: |
| Invasive Involuntary Untargeted, Wasteful & Untimely | Invited, privacy assured Consumers opt-in or opt-out at will Precise, Cost effective & Immediate |
| Websites: Passive billboards in deadend.com Await the arrival of a surfer |
Targeted
Local Email: Active, Enticing, Recurring ARRIVES regularly in e-mail |
| Market
Research Was: Statistical Extrapolations Unfocused, shotgun Snapshots only |
Instant marketing surveys by e-mail Precise, accurate tabulation Focused on known patrons Long term trending, accurately and easily |
| No other advertising is as good as Word-Of-Mouth | Until
NOW Word-of-Mouth at the speed of E-mail |
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